The 411 on 983

With two successful PR agencies serving tech and health innovators and experiencing impressive growth year-over-year, one might wonder why Nigel, Cassie, and I felt like it was the right time to make a change.

The answer is simple.

For PR, marketing, or any business initiative, collaboration is the key to success - the old adage that two heads are better than one is a powerful descriptor of what can happen when bright minds come together. The truth is - Superior PR and NextStep have been connecting, brainstorming, and supporting each other behind the scenes for years. We've developed a mutual respect and admiration for each other's unique styles and shared strengths. After a decade of growing our businesses separately, we decided to officially come together to expand our collective brainpower, deliver new services, and evolve our approach so that we can help more companies realize the true ROI of the right kind of PR and marketing. Truthfully, we're more powerful together, and it's exciting to think about what's next!

As background, the three of us are graduates of the PR school of the same mid-sized agency based in Massachusetts and California. I began my career in the San Francisco office, where I met Nigel. He quickly became a mentor and a friend to me and my husband (we had moved there from the Midwest and didn’t know a soul). Between weekdays in the boardroom and weekends on the golf course, we became fast friends and trusted advisors to each other in life…and in PR. We grew up together.

Despite 983 miles between us over the last 15 years (see what I did there?), we stayed connected and continued to lean on each other as we both grew our respective companies. In that time, I was lucky enough to get to know Nigel’s better half, Cassie, who is an invaluable part of our merger and approach. She has a clear understanding of what it takes to strengthen our team and deliver effective PR to leaders in tech and innovation.

In short:

• We know and trust one another - check.

• We share the same philosophy for PR - check.

• We value building a company that prioritizes people and partnerships, including a focus on work-life balance - check.

• We are excited about the future of strategic PR and what that means for bridging the gap with disparate services like digital marketing to support companies through the complete lifecycle of their story and business - check, check! 

Enter 983 Group.

With growing opportunities to support more industries with more services, we realized now is the time to make it happen. We’ve all been around PR and high-growth companies enough to realize that we may sound like many other PR agencies, but I can assure you we will deliver something very unique.

We are focused on results. The right results. The results that map to business goals and deliver real ROI. We do that by becoming an extension of the companies we represent, collaborating to understand the market, uncover new opportunities, and demystify public relations for everyone (marketing, sales, leadership, etc.). By connecting strategic storytelling with critical marketing initiatives like lead generation and customer conversion, we are combining the power of PR with the magic of marketing to support companies in a very impactful way.

Thank you for partnering with Superior Public Relations and NextStep Communications these last 10 years. We hope you’ll join us on our journey because we’re thrilled to finally take off as 983 Group! 

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