Grace Rigas, 983 Group Account Executive 8/27/25 Grace Rigas, 983 Group Account Executive 8/27/25

The Ripple Effect: How One Great Story Drives Long-Term PR ROI

When one PR story sparks 900M+ impressions, the results speak for themselves. But the real ROI comes from how that story keeps working long after the first headline. Here’s how strategic storytelling turned one media placement into a long-term growth engine.

Nigel Smith, 983 Group Principal & President 8/14/25 Nigel Smith, 983 Group Principal & President 8/14/25

Is It Time to Hire a PR Firm?

Do I Need a PR Firm? Here’s How to Know.
Thinking about hiring a PR agency? This guide breaks down the key benefits of working with a strategic communications partner—and how to know when your company is ready. Learn why PR isn’t just media coverage, but a long-term growth lever that builds credibility, supports sales, fuels investor confidence, and amplifies your story in a crowded market. Whether you're launching a product, raising funding, or scaling fast, this article will help you answer the critical question: Do we need a PR firm?

Melissa Brouillette, 983 Group Account Manager 7/21/25 Melissa Brouillette, 983 Group Account Manager 7/21/25

Why In-Person Interactions Still Matter in a Virtual Workplace

Discover how 983 Group’s first team offsite helped strengthen hybrid teamwork, align company vision, and build real human connections beyond virtual work.

Cassie Smith 7/17/25 Cassie Smith 7/17/25

Public Relations Senior Account Executive – Healthcare & Tech (Remote or Boston Hybrid)

Join 983 Group as a Public Relations Senior Account Executive working with top healthcare and technology brands. 100% remote or Boston hybrid, growth-focused, and relationship-driven culture.

Isabelle Hess, 983 Group Account Executive 6/30/25 Isabelle Hess, 983 Group Account Executive 6/30/25

When a Deep Freeze Becomes a Dream PR Moment

When temperatures drop, stories rise. A perfect moment for PR—and backyard hockey.

Aimee Eichelberger 6/5/25 Aimee Eichelberger 6/5/25

The Real Truths from Enterprise Rising: Startup Lessons and PR Insights from the Midwest’s Top Founder Event

On stage at Enterprise Rising, our CEO breaks down the power of messaging and meaningful PR for startups.

Kate Nichols, 983 Group Account Manager 5/19/25 Kate Nichols, 983 Group Account Manager 5/19/25

How to Craft Media-Worthy Narratives: 3 PR Tips for Tech & Healthcare Brands

3 PR Tips to Help Tech and Healthcare Brands Earn Media Coverage

Cassie Smith 4/16/25 Cassie Smith 4/16/25

A Day in the Life at 983 Group: How We Work, Wherever We Are

Nigel Smith, 983 Group Principal & President 3/17/25 Nigel Smith, 983 Group Principal & President 3/17/25

Unlocking the Power of Digital Marketing with 983 Group

Nigel Smith, 983 Group Principal & President 2/4/25 Nigel Smith, 983 Group Principal & President 2/4/25

The Hidden ROI of PR: How Media Coverage Boosts Employee Morale, Internal Engagement and Local Partnerships

PR does more than build brand awareness—it boosts employee morale, creates valuable internal assets, and strengthens local partnerships. Discover the hidden ROI of earned media.