Unlocking the Power of Digital Marketing with 983 Group
What exactly is digital marketing and should our organization be using it?
For years, there has been a lingering question among clients and prospects: What exactly is digital marketing and should our organization be using it?
The simple answer: absolutely.
We believe every organization should leverage digital marketing strategies to ensure their messaging reaches the right audience, builds trust, and drives meaningful engagement.
Just like any significant purchase—whether it’s a house, a car, or even navigating the college application process—there are many factors that influence a decision beyond just price. Successful marketing requires multiple touchpoints that guide a potential customer toward action. The key is how businesses manage these touchpoints and the content they use to connect with their audience. That’s where the magic happens.
At 983 Group, we help organizations make sense of digital marketing and optimize their efforts for maximum impact. Below are the core areas where we partner with clients to drive success, whether they’re looking to build momentum or refine an underperforming strategy.
Social Media Marketing: Organic & Paid Strategies for Maximum Engagement
Best Platforms for Business: LinkedIn, Facebook, X (formerly Twitter), Instagram, and more
Why Social Media Matters: A strong social media presence keeps your brand top-of-mind and fosters engagement with your audience.
Our Proven Social Media Strategy:
Content Strategy & Management: Creating a regular cadence of compelling, on-brand content that resonates.
Paid Strategies:
Targeted ads to reach specific demographics
Boosted content to amplify engagement
Geotargeting to connect with location-based audiences
Third-party partnerships to leverage established followings
Data-Driven Optimization: Understanding performance metrics and refining campaigns for maximum ROI
Email Marketing & Remarketing: Turning Leads into Customers
Why Email Marketing Works: Email remains one of the most effective tools for nurturing leads and guiding them toward a buying decision.
Key Email Marketing Strategies:
Thought leadership pieces that establish authority
Customer stories and testimonials for credibility
Repurposing earned media for broader reach
Cadence Planning & Audience Segmentation: Delivering the right message to the right audience at the right time
Data-Driven Performance Analysis - Tracking open rates, click-throughs, and conversions for continuous improvement
SEO Strategy: Get Found Online & Rank Higher in Search
Why SEO Matters: If your audience can’t find you, they can’t engage with you. A strong SEO strategy ensures your brand ranks high in relevant searches.
Our Approach to Search Engine Optimization:
Keyword Research & Optimization: Identifying and integrating high-value keywords
SEO-Optimized Content: Crafting blogs, landing pages, and web copy that drive organic traffic
Technical SEO & Site Enhancements: Implementing improvements based on data-driven tools like SEMrush
Content Marketing: How to Create High-Performing Digital Content
Why Content is the Foundation of Digital Success: One of the toughest conversations we have with clients is about content investment. Prospects already know you have a product or service to sell—but what they really care about is the impact and value it brings them. This is especially true in digital healthcare marketing, where buyers need compelling content that clearly communicates benefits, builds trust, and differentiates your brand from competitors.
What Today’s Buyers Expect from Content:
Authentic storytelling over sales pitches
Real customer success stories, not just ads
Earned media placements that showcase credibility
Access to leadership (especially in complex sales)
Video content that feels personal and genuine
The Role of Timing in Digital Marketing Success
Why Timing Matters in Digital Marketing: Every business wants to close revenue ASAP, but the reality is that the buyer dictates the timeline. A successful digital marketing strategy isn’t just about bringing in leads—it’s about engaging them effectively and improving your close rate.
How We Optimize Timing for Better Results:
CRM Data Insights: Understanding lead time, engagement trends, and conversion data
Performance Tracking: Identifying which emails drive responses and which videos keep viewers engaged
Ongoing Strategy Refinement: using real-time data to adjust campaigns and boost success
Let’s Build Something Great Together
At 983 Group, we don’t just generate leads—we create meaningful connections that drive business growth. If you’re ready to take your digital marketing to the next level, let’s talk.
Contact us today to start the conversation.
