Tom Kirwan

Digital Marketing Specialist

With over 20 years as a digital marketing strategist, I bring a deep expertise in delivering data-driven, measurable results for healthcare companies in the U.S. and abroad. Armed with an MBA in International Marketing, I combine strategic insight with an eye for actionable results, helping healthcare brands reach and engage their audiences more effectively.

• Notable Result:
  As Head of Digital for Siemens Hearing Aids U.S., I spearheaded the design and implementation of a cutting-edge, data-driven lead generation and nurturing program. This initiative led to a remarkable 54% reduction in lead acquisition cost and a 433% surge in qualified leads, establishing a robust patient database of over 100,000.

• Favorite Connection:
  My family

• Best of Part of the Job:
  I’m passionate about implementing strategic recommendations that deliver measurable results for clients. Collaborating with talented teams, I love creating awareness around healthcare solutions that genuinely improve lives, helping to ensure impactful and lasting connections with patients and providers.

• Location:  Brooklyn, NY with sojourns to my home town of New Ross, Ireland.