Cassie Smith

Principal & Chief Operating Officer

I began my career at global PR agencies, but what truly inspired me was the lasting power of relationships—not just with clients but with colleagues as well. Today, my work centers on fostering collaboration, nurturing talent, and building partnerships that support a thriving and engaged team.

• Notable Achievement: Leading the public relations and content strategy for the "Living with Keratoconus" integrated marketing campaign was especially fulfilling. The campaign, which won the PR Daily Award for Healthcare Campaign of the Year, connected with patients and their families, raised critical awareness, and drove traffic to a Physician Locator tool, helping ensure they had access to essential resources throughout their journey.

• Favorite Connection: One of my favorite professional connections is a former colleague with whom I advanced through the ranks at two different agencies. To this day, we continue to support each other, regularly exchanging ideas and offering career guidance.

• Best Part of the Job: The people! Whether building a better workplace or helping our team hit their stride, I thrive on creating connections that ensure everyone can succeed and grow.

• Location: Westwood, MA