Cassaundra Kalba

Senior Account Executive

I’ve grown my career in PR across the country, from Tampa to Los Angeles and back to Boston. I hold a degree in Business Administration: Marketing from the University of New Hampshire and have built a track record of helping clients turn business goals into impactful media moments.

• Notable Result: One of my client’s goals was to be cited in ChatGPT results as the go-to service provider in their market. Through targeted, strategic media placements, we made it happen, and the client was over the moon with the breakthrough!

• Favorite Connection: I can’t pick just one, but there’s nothing better than building strong relationships with editors who start coming to you for story ideas or expert sources. It’s one of the best feelings as a PR professional.

• Best Part of PR: I’m a self-proclaimed data nerd, so I love working with clients on campaigns that show tangible results, whether that’s driving growth, improving the bottom line, or opening the door to new investments and opportunities.

• Location: Boston, MA